My business Fresh Route Food Truck is a mobile food truck business selling affordable
healthy food using locally sourced food. It specializes in providing convenient but healthy food
to busy people in busy locations.
The FreshRoute target market consists of busy businesspeople and college students, as
well as people conscious of their health that prefer fast meal options without compromising the
quality of the food they eat. Such consumers usually do not have a lot of time, and yet they are
also concerned about healthy eating. Also, the target audience includes people who adhere to
certain diets, including vegetarian, low-carb, or high-protein ones, because of the flexibility of
the menu.
